Antidote Health
Based in United States, Antidote provides quality telehealth services for primary care, mental health, and chronic conditions. Access board-certified clinicians 24/7. You can get started by selecting the health care service that’s right for you, creating an account, and answering a few easy medical questions.
Antidote also offers a mobile app called Antidote Health that allows you to video visit with an online doctor on demand 24/7 without leaving your home or office. The app is available on Google Play Store and App Store.
• Antidote is a relatively new company, so many people were not aware of its existence.
• The digital health and wellness market is very competitive, with many established brands.
• Animated ads are often expensive to produce.
Challenges
Solutions
I worked with Antidote to develop a creative brief that outlined the key messages and objectives of the campaign.
• I researched the target audience and identified their needs and pain points.
• I developed a series of animated ad concepts that were both informative and engaging.
• I produced high-quality ads that were on budget.
The animated ads were a success, increasing awareness of Antidote's services by 20% and app downloads by 15%. The ads were also well-received by the target audience, with many people commenting on their creativity and informativeness.