DKMS

Brief

DKMS is an international charity dedicated to the fight against blood cancer and blood disorders. They recruit blood stem cell donors, provide second chances at life for those in need of a transplant, and raise funds to cover donor registration costs.

DKMS launched in the UK in 2013 and is the biggest stem cell register in the UK, having registered over 950,000 blood stem cell donors to date.

gray concrete wall inside building
gray concrete wall inside building
white and black abstract painting
white and black abstract painting
white and black abstract painting
white and black abstract painting
white and black abstract painting
white and black abstract painting

Result

An impactful National Out-of-Home (OOH) mix that enabled a high degree of creative control on short notice, because of potential sudden changes in the health of the featured patient, as well as enabled a direct response to the campaign.