Elephant Atta

Brief

In the heart of every home, the chapatti holds a special place. A symbol of tradition, love, and nourishment, it's not just a meal; it's a heartfelt connection.

Elephant Atta understands the importance of keeping this connection warm and inviting. That's why we embarked on a promotional campaign like no other – the Elephant Atta Chapatti Warmer Campaign.

Our vision and The concept

• At Elephant Atta, we're not just about flour; we're about preserving traditions and fostering a sense of togetherness. Our vision for the Chapatti Warmer Campaign was simple yet profound: to remind families of the warmth and love that chapattis represent.

• Imagine a table set for dinner, with warm chapattis nestled in a beautifully designed chapatti warmer. As the family gathers around, the aroma of freshly cooked chapattis fills the air. It's more than a meal; it's a comforting experience that brings everyone closer. This concept served as the heart of our campaign.

Chapatti Warmer Giveaway

We distributed free Elephant Atta Chapatti Warmers to selected households, encouraging them to use and share their experiences on social media.

Campaign Highlights

Recipes and Tips

We provided a plethora of chapatti recipes and tips to elevate the chapatti-making experience. From traditional recipes to innovative twists, we wanted to inspire creativity in the kitchen.

Family Stories

We encouraged families to share their chapatti stories, showcasing the diverse ways in which chapattis have played a role in their lives. Heartwarming anecdotes flooded our social media channels.

Interactive Social Media Campaigns

Engaging contests, polls, and challenges kept our audience involved and excited. Prizes included exclusive chapatti-making kits and personalized chapatti warmers.