Michuzi Sauces

A Taste of East Africa. Founded by two friends, who wanted to share their passion for flavor and their cultural heritage with the world. They started by making small batches of sauces in their kitchen, using family recipes and locally-sourced ingredients. Soon, their sauces became popular among customers who loved the bold, aromatic flavors and the variety of dishes they could enhance.

Overview

Short title

I was thrilled to work on the design and packaging for Michuzi Sauces, a brand that produces authentic, homemade-style sauces inspired by East African cuisine. My design goal was to reflect the brand's values, story, authenticity, tone of voice, and the culture, feel, or taste of Africa through the packaging. I developed high-quality 3D renders of the product and composited them with the existing photo.